This blog provides insight into selecting a Content Management System. This is focused towards marketers in the mid-market space. I’ve tried to keep the content as non-technical as possible.

Content Management products (CMS/WCM) have started to become commoditized. All of them seem to offer similar features, which makes the selection process increasingly difficult and frustrating.

So what do you need to think about when you are selecting a WCM system?

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Law firms have been slow to adopt emerging digital client engagement capabilities—web, email, online communities, social and mobile—to maintain relevant, meaningful dialog with prospects and existing clients.

For more than a decade, law firms considered their websites as just another brochure, not as a way for clients to interact with the firm. They have not ventured beyond websites, newsletters and email blasts to engage with customers in a meaningful way.

The Legal industry is changing. More choices and a weaker economy have created a buyers’ market. Customers are looking to lower costs through outsourcing that is leading to loss in revenue for Law firms.

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Email gets a bad rap, but remains an extremely effective and affordable marketing tool

What do you think of email marketing?

People consistently say, I don’t like spam; I don’t read email from companies selling me stuff; email is intrusive; or, my inbox is already too crowded, so why would I want more?

While each complaint has some validity, email is still one of the most important tools marketers have.  There are many reasons why: it’s measurable, easy to test, easy to improve and refine, customers have asked for it, it is easy to segment and it is cheap. And, when it’s done right – when an email offers value and/or a relevant message – people do actually like receiving them, no matter how crowded their inbox is.

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You’ve probably seen or heard the phrase “digital ecosystem” making its way through the marketing world recently. As a theory, it certainly sounds logical enough: Marketers want integrated solutions that can manage digital marketing across all channels to drive increased demand generation and customer acquisition.

But moving from theory to practice is easier said than done. Read on to see what goes into a digital ecosystem, and the steps you need to take to ensure a successful deployment that will help you enhance your demand generation activities and drive leads to sales.

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So your law firm is also looking to enhance its digital marketing platform with a content management solution. But there are over 1,000 content management systems available today, and they all sound like they have the features you’re looking for. Where do you start?

From our experience in helping law firms select a CMS platform, let’s take a quick look at some of the ways law firms are leveraging their CMS platforms in their digital marketing efforts, and some of the features you should look for in a CMS; and then we’ll review eDynamic’s approach to CMS selection and how it can help you when it comes time to making a decision on a new CMS.

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