Mobile strategies for demand generation: Practical tips on how to tap into the mobile revolution to better engage and convert your customers
Mobile has been the new frontier for a few years now. Just as the web changed the way we interacted and marketed to our customers, mobile is forcing us to re-look at everything we are doing today with email, website, and social—in a completely different way. According to Gartner Research, more people will use mobile phones than PCs to get online by 2014.
Let us talk business to business (B2B). Over 70% of the work force in the US is mobile and statistics show that 64 % of B2B decision makers are checking their email on mobile devices. This means that whatever we marketers are doing today, we need to extend that to cover this new frontier.
On the business to consumer (B2C) side, customers now use smart phones and tablets to interact with businesses 24/7, from anywhere – at home, at work, on a bus. And companies that embrace this always-on behaviour such as the taxi service Uber with mobile pickups, GrubHub and Seamless for food delivery, and Hotel Tonight’s app for last-minute bookings – can disrupt entire industries.
How should you extend your demand generation efforts and explore new frontiers by leveraging mobile in a more effective way?