Content marketing has become a vital component of the overall marketing mix; in fact, up to 33% of marketing budgets are now being spent on content. On top of this, conversions are dropping – according to ComScore, “clickers” represented only 16% of Web users in 2009, compared to 32% in 2007.

So if everyone is offering content, and there are fewer buyers, then clearly content on its own is not enough to differentiate you. You can produce all the content in the world, but if it’s not relevant to your prospects and customers, it’s just noise.

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With the advancements in the technology landscape; while marketing & business teams have reaped great deal of benefits from it, they also consistently have been a victim of technology overdose.

Many might have seen this coming, but Sitecore and a couple of other leading CMS vendors only, have taken the steps in the right direction – marketing technologies consolidation.

Sitecore CEP is a representative platform, of the consolidation paradigm.

What is CEP

Sitecore’s CEP or “Customer Engagement Platform” is an enhanced version of Sitecore’s Online Marketing Suite (OMS), which Sitecore unraveled to the partners very recently. The CEP enables better customer engagement, via catering to the typical marketing needs, such as, Campaign Management, Analytics, Profiling/Segmentation, and Reporting from within your Sitecore CMS instance, thereby providing a 360 degree view of the visitor personas through the buying cycle.

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