In this blog I will provide my perspective on the challenges B2B High Tech marketers face to drive conversion, and best practices to improve your customer engagement initiatives that lead to higher conversion rates. I will also share some strategies organizations apply to drive conversion. There is no silver bullet to improve conversion, but improving a few areas will provide results. Some of these include:

• Digital technologies that drive conversion
• Dynamic personalized experiences
• Multi-channel engagement
• Improving call to action
• Continuous testing and optimization
• Creating communities to engage audience

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You’ve probably seen or heard the phrase “digital ecosystem” making its way through the marketing world recently. As a theory, it certainly sounds logical enough: Marketers want integrated solutions that can manage digital marketing across all channels to drive increased demand generation and customer acquisition.

But moving from theory to practice is easier said than done. Read on to see what goes into a digital ecosystem, and the steps you need to take to ensure a successful deployment that will help you enhance your demand generation activities and drive leads to sales.

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So your law firm is also looking to enhance its digital marketing platform with a content management solution. But there are over 1,000 content management systems available today, and they all sound like they have the features you’re looking for. Where do you start?

From our experience in helping law firms select a CMS platform, let’s take a quick look at some of the ways law firms are leveraging their CMS platforms in their digital marketing efforts, and some of the features you should look for in a CMS; and then we’ll review eDynamic’s approach to CMS selection and how it can help you when it comes time to making a decision on a new CMS.

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With all the buzz about content management and personalization, it’s easy to lose sight of that most important question: How does it affect the bottom line?

At this point, we know content marketing is a top priority for organizations. About 90 per cent of organizations are marketing with content, according to a recent MarketingProfs/Junta42 report, “B2B Content Marketing: Benchmarks, Budgets and Trends”
(http://www.contentmarketinginstitute.com/wp-content/uploads/2010/09/B2B_Trends_2010.pdf), with 26 per cent of their budgets allocated to content marketing.

But is that money being spent effectively?

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Integrating CMS and Marketing Automation platforms can help improve customer engagement and acquisition, driving leads and enhancing your demand generation strategy. Here are five steps to help you leverage these platforms and start delivering informed, sales-ready leads.

Demand generation remains a top priority among B2B organizations.

By now, most enterprise-level organizations are leveraging Web content management systems and marketing automation systems to help drive their lead generation strategies.

However, many enterprises continue to operate these two platforms separately, in their own unique silos, not realizing that CMS and marketing automation platforms work extremely well together.

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