Marketing automation platform offers multiple features and a wide-ranging list of potential benefits to users. But if you’re not using Marketing Automation to the full extent of its capabilities, you’re not maximizing your investment. Getting the most out of investments in advanced technology platforms is a struggle for most of the companies. There are ’n’ numbers of stumbling blocks that you may encounter, such as: lack of staff or high turnover, lack of processes, poor data, and more. But can you really afford to only use part of a high-cost application? There’s more to Marketing Automation than just great e-mail campaign management. In order to maximize your engagement opportunities – and your ROI – you need to maximize your use of everything Marketing Automation has to offer.

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All companies today want mobile versions of their websites. The number of devices, platforms, and browsers that need to be compatible with websites are increasing day by day. Each of these devices can have variations in size, functionality and color. Some are in landscape, some in portrait, while others are square. Different devices, different capabilities, different screen sizes and resolutions, all have an impact on designing and developing mobile sites. With endless new resolutions and devices the task of web designers and developers is becoming more and more difficult. It is practically not possible to create a website version for each new device and screen size. What does one do then? Should we merely drive visitors from one device or resolution and lose them elsewhere?

This is where Responsive Web Design or flexible web design comes into play.

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In this blog I will provide my perspective on the challenges B2B High Tech marketers face to drive conversion, and best practices to improve your customer engagement initiatives that lead to higher conversion rates. I will also share some strategies organizations apply to drive conversion. There is no silver bullet to improve conversion, but improving a few areas will provide results. Some of these include:

• Digital technologies that drive conversion
• Dynamic personalized experiences
• Multi-channel engagement
• Improving call to action
• Continuous testing and optimization
• Creating communities to engage audience

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