If you’re a marketer considering a redesign, then you must come up with quantifiable reasons and goals for your redesign. Here are a few questions that you may ask yourself before you start site redesign initiative.
1. Does the website need a redesign at all?
Before deciding on a redesign it is very important that you clearly define the purpose.
Here are the key reasons for redesigning a website:
This blog is a part of a series on the topic of ‘B2B Online Excellence’ where I have partnered with Industry experts and provided insight, strategies and tactics into what it takes to execute a successful program for B2B technology products. So if you are a product marketer, involved in your company’s web initiatives or simply interested in marketing products online this series may be of interest to you..
B2B marketers continue to shift focus towards digital strategies to acquire and engage customers. The share of online spend has grown considerably over the years, and the recent economic dowturn has increased online’s share in the marketing budget of B2B technology marketers.
B2B portals such as Customer portals, Partner/Agent/Broker portals and Financial portals are complex, and most B2B portal initiatives typically are not successful from a perspective of Customer Experience. Customer Experience includes an experience that meets users needs, is easy to use, and keeps the user informed and engaged. B2B portals have a mix of several moving parts including strategy, design, technology development and product marketing, which make it difficult to manage the whole initiative as an effective program. In this blog, I’d like to introduce you to our UX Program, which when applied, ensures that key elements of the initiative are not overlooked.
B2B portals are difficult to manage, largely due to the following reasons..
1. Quite often there is a lack of understanding of user needs: Needs are gathered using the same techniques with which websites are created, but there is a fundamental difference between websites and portals, and requirement gathering needs to be approached differently.
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An insight into Digital Solutions, written by eDynamic's industry experts and a network of contributors. Insight you can't find anywhere else.
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