Here’s a quick look at what Sitecore’s Online Marketing Suite (OMS) does for marketers & website managers:

• Visitor Experience Analytics: Do you have an integrated understanding of who your visitors are and what they want to accomplish? Who is on your site? Would you like to be able to quickly understand the profiles of your visitors based on their user behavior and browsing interests? Sitecore now makes content profiling a natural extension of what your content editors do when developing new content. The feedback is immediate, and gives you the ability to adjust content profiles rapidly, evolving as you learn about your visitors and their behavior. With this newfound knowledge, a whole new world of understanding is open to you.

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Done with A/B testing, done with personalization, done with collaboration packages …now what…the CMS leaders continue to upskill themselves to preserve their spot.

As a key strategic initiative, Sitecore recently acquired Chainbizz, a Denmark based competitor recognized for its capabilities with Retail and Supply chain space. With this acquisition Sitecore would want to enhance its platform further and try to make it a “platform of choice” for its retail and chain prospects.

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It is 7:30 in the evening, a Friday, and apparently David is busy working on something critical, it must be some marketing campaign, I believe. …ohh…no.…I realize he has been asked to do a thorough analysis on finding the right-fit WCM solution for our new website project.

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