It is 7:30 in the evening, a Friday, and apparently David is busy working on something critical, it must be some marketing campaign, I believe. …ohh…no.…I realize he has been asked to do a thorough analysis on finding the right-fit WCM solution for our new website project.
MoreKey criteria for selecting a Web Content Management system
This blog provides insight into selecting a Content Management System. This is focused towards marketers in the mid-market space. I’ve tried to keep the content as non-technical as possible.
Content Management products (CMS/WCM) have started to become commoditized. All of them seem to offer similar features, which makes the selection process increasingly difficult and frustrating.
So what do you need to think about when you are selecting a WCM system?
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Automating Demand Generation
How leading companies are using management techniques to optimize and accelerate demand generation?
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Increase Lead Conversion with CMS and Demand Generation
An Insight into how the combination of Sitecore CMS & Eloqua can enable marketers to convert leads to sales faster.
