You’ve probably seen or heard the phrase “digital ecosystem” making its way through the marketing world recently. As a theory, it certainly sounds logical enough: Marketers want integrated solutions that can manage digital marketing across all channels to drive increased demand generation and customer acquisition.

But moving from theory to practice is easier said than done. Read on to see what goes into a digital ecosystem, and the steps you need to take to ensure a successful deployment that will help you enhance your demand generation activities and drive leads to sales.

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Law firms have been slow to adopt emerging digital client engagement capabilities—web, email, online communities, social and mobile—to maintain relevant, meaningful dialog with prospects and existing clients.

For more than a decade, law firms considered their websites as just another brochure, not as a way for clients to interact with the firm. They have not ventured beyond websites, newsletters and email blasts to engage with customers in a meaningful way.

The Legal industry is changing. More choices and a weaker economy have created a buyers’ market. Customers are looking to lower costs through outsourcing that is leading to loss in revenue for Law firms.

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