Law firms have been slow to adopt emerging digital client engagement capabilities—web, email, online communities, social and mobile—to maintain relevant, meaningful dialog with prospects and existing clients.

For more than a decade, law firms considered their websites as just another brochure, not as a way for clients to interact with the firm. They have not ventured beyond websites, newsletters and email blasts to engage with customers in a meaningful way.

The Legal industry is changing. More choices and a weaker economy have created a buyers’ market. Customers are looking to lower costs through outsourcing that is leading to loss in revenue for Law firms.

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